Remember Bakooka gum? Well, this is the paint form. Just don't try to blow bubbles with it. 

Bubblegum Crisis is a zenishift with a golden, pink color that changes depending on the undercoat color.

Note: When Bubblegum Crisis is used over white or light color it is a super vibrant pink with some golden highlights (top of bottle photo); when used over black it is a golden shade with pink highlights (bottom of bottle photo).